On March 25 at the Gala Awards, my dream back in July 2020 become a reality. Shop! Association Australia and New Zealand unveiled the ‘Point’; a brand-new forward thinking trophy design and the new mark of excellence for the Shop! ANZ Retail Marketing Awards.
We started the redesign process back in July last year. I can honestly say it was one of the most emotionally taxing projects that I’ve been part of. Why?
1. Redesign of something historic with so much community fondness. 2. A brand and company that I’ve worked with in one capacity or another for almost 20 years. 3. So many stakeholders! (members, board, global partners). 4. Fear of disappointing EVERYONE! A bit of a recipe for an emotional breakdown! This may have occurred on a few occasions.

‘The Point’ details

‘The Point’ trophy weights 1.8 kilograms and stands at 285 millimetres tall. It is made from aluminium alloy with a mirror finish in five colours. The traditional bronze, silver and gold colour pallet has been used, with seasonal colours of blue and black introduced for the 2020 awards.

The blue trophy is closely aligned to Shop!’s primary logo and is being used for the Pinnacle award winners. The black trophy represents only one award, the Tom Harris Retail Marketing Award: Shop! ANZ’s highest honour. The Point trophy design was a true collaboration.

Briefed by Shop! Australia and New Zealand General Manager Carla Bridge together with Shop! ANZ Board of Directors, Zita Watkin, Industrial Designer and Shop! Alumni Member worked on the project from research, brand strategy and brainstorming through to final concept stage. Detailing and finished production design and manufacture by Shop! ANZ members IVE Group.

New Shop! Trophy. Design Registered 202015441.